When the Almeda Fire forced evacuations from Ashland, Talent, and Phoenix, many people lost everything. That’s why a retail shop in Medford, Ella Lane Boutique, cleared inventory off of the sales floor and converted it into a donation center. For the next two weeks, owner Ashley Lacer and her crew of volunteers helped hundreds receive vital essentials like clothes, toiletries, and more. The work by Ella Lane Boutique and the many volunteers makes this the Best Among Us.
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